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Episode 320

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Published on:

6th Mar 2024

Leveraging Instagram Broadcast Channels to Build REALTOR Referrals

In this enlightening episode, we talk with Tom Moffat and Brandon Love about innovative strategies for using Instagram to connect with REALTORS. From creating exclusive broadcast channels to utilizing the 'close friends' feature, this episode uncovers the power of personalized communication and relationship building on Instagram.

Key Points Discussed:

- The benefits of switching from a business to a creator account on Instagram for access to a wider array of music for content.

- Step-by-step instructions on how to create a broadcast channel on Instagram for engaging with followers.

- Utilizing the 'close friends' strategy on Instagram to foster deeper relationships with REALTORS by sharing specialized content.

- How DMs, video messages, and personal notes can be leveraged to nurture connections with class attendees and potential clients.

- Integrating Yam app with Gmail for mass personalized emails, helping REALTORS maintain a one-to-one relationship with their audience.

- Strategies for using Instagram and online presence to assist real estate agents in optimizing their digital footprint and marketing.

- Ensuring effective follow-up and engagement with class participants through the use of PDF handouts and personalized coaching videos.

- The collaboration with specialists Tom and Brandon on their podcast "Commission Breath" to discuss targeting realtors and mortgage brokers.

Don’t forget to subscribe to Mortgage Marketing Radio for more insightful strategies and tips. Leave us a review to let us know what you think about today’s episode, and follow us on our social media channels to join the conversation.


Episode Resources:

Connect with Tom On Instagram Here

Connect with Brandon Love on Instagram Here

Tune-In to the Commission Breath Podcast on Spotify or Apple

Check Out their YouTube Channel Here

Book your call here to learn more about myAgent Classes.

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.