Episode 321

The Road to 4,000 Organic Leads from Social Media

In this insightful episode of Mortgage Marketing Radio, Geoff Zimpfer welcomes Jordan Nutter to discuss the intersection of mortgage marketing, financial literacy, and social media strategy. Jordan shares her mission to enhance financial literacy throughout the nation, diving into the nuances of balancing loan origination with her 50-city tour in 32 states alongside her family.

We also unpack how Jordan’s viral video success created 4,000 leads boasting an impressive 33.33% conversion rate.

Key Points Discussed:

- The significance of Jordan Nutter's mission to enhance financial literacy across various communities.

- The role authentic content and social media play in building trust and educating potential clients.

- Methods and best practices for creating engaging, educational content, particularly for credit-challenged borrowers.

- Jordan's approach to batch content creation, mobile editing for authenticity, and consistency in posting on platforms like Instagram and TikTok.

If you're inspired by Jordan's journey and want to tap into the combined power of financial literacy and social media marketing, don't forget to subscribe to Mortgage Marketing Radio.

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About the Podcast

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Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.