Episode 318

Published on:

23rd Feb 2024

From Facebook Ads to AI: A Modern Marketing Masterclass

On this episode we welcome Travis Thom, a renowned Facebook and Instagram ad expert and AI marketing strategist, back to Mortgage Marketing Radio for an insightful episode on cutting-edge digital marketing strategies in the mortgage and real estate industries.

Key Points Discussed:

- The transition from traditional long landing pages to streamlined, mobile-optimized versions that enhance conversion rates.

- The emergence of concise bio links and lead ad forms, challenging the dominance of traditional landing pages.

- Skepticism towards the capabilities of AI in fully replacing human interaction, with a focus on maintaining a balance between technology and personal touch.

- The "perfect funnel" strategy for video content marketing and its effectiveness in creating brand awareness and customer retargeting.

- Recommendations for budgeting and reach on video marketing campaigns aimed at maximizing brand visibility.

- Elevated REM Training as a resource for mastering AI and social media marketing tactics.

- The importance of personal branding and authentic content production within organizations, leveraging employee-driven content creation.

- Discussion on the future of AI and human customer service integration, including the potential of indistinguishable AI-human voice capabilities.

- Highlights of Travis Thom's successful track record in ad management and his advisory role with Facebook.

Check out Travis' website here.

Follow Travis on Instagram here.

Discover how to get an endless stream of REALTOR referrals. Book your call here to learn more about myAgent Classes.

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
Truth in Mortgage Marketing

About your host

Profile picture for Geoff Zimpfer

Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.