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Episode 317

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Published on:

15th Feb 2024

The Power of Authentic Video Content in Mortgage Marketing

Today we're talking with Mike Faraci. He's the Founder & CEO of Red Button Media, a video content agency that specializes in creating authentic, professional video content and marketing strategies that get you the attention you deserve.

**Here's a breakdown of the top takeaways from our conversation with Mike:**


1. **Harnessing AI Tools for Content Creation:** Mike dishes out how features like Zoom's AI summary are revolutionizing content repurposing, helping you save time and be more efficient in your marketing efforts.


2. **The Art of Connecting Through Authenticity:** Dive into the nuances of being genuine and discover why it’s okay to feel uncomfortable in your own skin – it’s your secret weapon to build real connections.


3. **Content Strategy - Quality Over Quantity:** Find out why chasing viral fame won’t beat creating sincere content that resonates deeply with your target audience.


4. **Developing Engaging Content Hooks:** Forget clickbaits! Learn how to create hooks that deliver real value and promise, so your audience stays hooked from start to finish.


5. **Video Content vs. AI-Generated Content:** In an era of tech advancements, hear why authentic video content can have a more significant impact in building trust and eng


Gear up and dive into the full episode right here to transform your mortgage marketing game. Mike Faraci's practical tips and insightful strategies are what you need to stay ahead of the curve in 2024 and beyond.


Follow Mike on LinkedIn Here


Learn more about myAgent Classes Here

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.