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Episode 313

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Published on:

17th Jan 2024

Unleashing YouTube Success for Mortgage & Real Estate Professionals

I am thrilled to bring you my conversation with the renowned YouTube strategist Sean Cannell. We dissect the nuances of creating powerful YouTube content for mortgage professionals, blending high-value content with the seamless use of AI and the irreplaceable human element that propels your marketing to new heights.

**Key Points We Discussed with Time Stamps:**

- 00:02:34 - Starting with available resources and emphasizing content value over production polish.

- 00:09:52 - Strategies for employing AI as a tool while maintaining the creative and strategic processes that define us.

- 00:16:27 - The critical role of continual learning and personal development in triumphing over the dynamic challenges of online marketing.

- 00:23:45 - The impact of short, magnetic YouTube videos and the importance of consistent improvement of your video production skills.

- 00:31:19 - Unpacking the YouTube algorithm and how to tailor content to match audience behaviors and preferences.

- 00:39:58 - The collaborative exchange on our respective experiences and strategies for designing videos that captivate and convert.

- 00:48:16 - Exploring the "perfect video" recipe from effective hooks to a call to action.

- 00:56:40 - Breakdown of the three Ps—passion, proficiency, and profit—in finding and dominating your YouTube niche.

- 01:03:12 - How to leverage brilliant content ideas from successful channels across various industries.

**Memorable Quotes from Today’s Episode:**

- "Start where you are, and build from there. It's about the message, not just the medium." - Sean Cannell

- "Building a community is about connection, not just conversion. It's about people, not just pageviews." - Me, Geoff Zimpfer

**Resources I Mentioned with Time Stamps:**

- [00:57:15] "YouTube Secrets" book by Sean Cannell

- [01:18:42] Sean’s free podcast and on-demand class, available here.


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- And follow us on our social accounts for even more expert mortgage marketing guidance.

Want more agent referrals without chasing, cold-calling or paying for leads?

Schedule your call with me and learn more about myAgent Classes.

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.