Episode 314

Published on:

25th Jan 2024

Embracing Digital Strategies with Jason Henneberry

We've got Canadian Mortgage innovatorJason Henneberry as our special guest on today's episode. Jason dropped invaluable insights on emotional selling, financial education, and the critical skills for thriving: audience building, deal creation, and deal conversion.

05:34 Tightened regulations impact mortgage market, 2025 surge.

07:32 Retail versus independent mortgage brokers in sales.

12:16 Real estate market shifting due to rising rates.

13:31 Business strategies evolving, focusing on social media.

18:39 Connect, convert conversations into meaningful business interactions.

20:27 Content should address emotional pain points effectively.

24:06 Key to education, expert status attracts engagement.

27:24 Loan officers teach real estate financing strategies.

29:49 Consistency and perseverance lead to success in business.

32:42 Unique situations go beyond traditional borrowing limits.

36:01 High income earners often seek alternate financing.

40:27 Prepare for future busy periods and adjustments.

43:46 Book focuses on deliberate practice, not habits.

44:54 53 days on program led to lasting habits.

Connect with Jason Here

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
Truth in Mortgage Marketing

About your host

Profile picture for Geoff Zimpfer

Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.