Episode 354

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Published on:

11th Dec 2024

The Balancing Act of Being a Mortgage Originator

In this conversation, Geoff Zimpfer and Kelly Yale discuss the multifaceted challenges faced by loan officers in the mortgage industry, emphasizing the importance of personal branding, effective relationship building, and the balance between content creation and fundamental sales strategies.

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Timestamps

00:00 The Challenge of Wearing Many Hats

02:54 The Importance of Personal Branding

06:03 Time Management and Relationship Building

08:59 Effective Relationship Building Strategies

11:46 Evaluating Content Creation Efforts

14:57 Operational Efficiency in Content Creation

18:08 The Balance of Content and Fundamentals

20:59 Creating Relevant and Engaging Content

24:10 Building a Personal Brand in the Mortgage Industry

26:54 Confidence and Authenticity in Sales

30:00 Final Thoughts on Content and Relationships

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About the Podcast

Mortgage Marketing Radio

Podcast by Mortgage Marketing Institute

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.