Episode 368

full
Published on:

20th Mar 2025

How to Build a Thriving Business with Classes & Events

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Done-for-You Realtor Classes – No more guessing what to teach!

Coaching & Community – Learn directly from Geoff Zimpfer & industry pros

Marketing & Growth Strategies – Get more butts in seats & convert more deals

Stop struggling to figure it out alone—let’s make your classes work for YOU!

Schedule a Call with Geoff to see if myAgent Classes is the right fit for you.

Show Notes & Timestamps

Mortgage Marketing Radio – How to Build a Thriving Business with Classes & Events – with Jared Larkin, The Mile High Title Guy

Episode Summary:

In this episode, we talk with Jared Larkin, also known as The Mile High Title Guy, from Chicago Title in Denver. Jared has built his brand through hosting engaging classes, leveraging digital marketing, and mastering event-based client attraction. If you're looking to stand out in a competitive market, build strong business relationships, and generate consistent referrals, this episode is for you.

Jared shares how he transformed his business by using educational events, Eventbrite marketing, social media strategies, and personal branding to attract real estate professionals and grow his client base. Plus, he breaks down the biggest mistakes people make when hosting events—and how to fix them.

Timestamps & Key Topics:

[00:50:17] - Why Hosting Events & Classes Works

  • Why education-based marketing is key to attracting high-value clients
  • The challenge of getting engagement from real estate agents

[00:52:03] - The Turning Point: Choosing to Host Classes

  • Jared's realization that traditional sales methods weren’t working
  • How he positioned himself as a marketing resource instead of a sales rep

[00:55:01] - Overcoming the “Bagel Boy” Mentality

  • How title reps (and other professionals) are often seen as commodity-based
  • The process of breaking industry norms and carving out a personal brand

[00:57:35] - The Power of Consistency & Experimentation

  • Why most classes fail at first—and how Jared pushed through
  • The importance of iterating, refining, and adapting marketing strategies

[01:00:07] - Diversifying Event Topics to Attract the Right Audience

  • Examples of successful class topics (AI, social media, branding, etc.)
  • Why adding social events (dodgeball, March Madness, networking nights) keeps people engaged

[01:03:29] - The Secret to Getting Butts in Seats

  • How Eventbrite became Jared’s #1 marketing tool
  • Using Facebook ads and social media targeting for event promotion
  • How Jared automates outreach to thousands of real estate agents

[01:10:54] - The Event Follow-Up Process That Converts

  • The simple one-page handout that skyrocketed Jared’s meeting requests
  • How he filters and prioritizes prospects for follow-ups

[01:12:26] - Scaling Up: Running 100+ Events Per Year

  • How Jared manages event logistics while balancing a young family
  • His strategy for maintaining momentum and staying top-of-mind

Key Takeaways:

The fastest way to establish credibility and attract clients is through education-based marketing.

Eventbrite can help you get started

A 50% no-show rate is normal—so focus on overbooking and strong follow-ups

Don’t be afraid to experiment—mix educational and social events to appeal to different audiences

Connect With Jared On Instagram 

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***

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

Profile picture for Geoff Zimpfer

Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.