Episode 369

full
Published on:

26th Mar 2025

From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses

In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year. 

Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately. 

Episode Timestamps:

00:50 – PJ’s bold move to Orlando and landing a dream house

05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly

08:57 – The million-dollar networking question

10:14 – How random coffee meetings lead to realtor referrals

16:34 – Buy back your time: Email system with LOA

17:29 – Building momentum from 1 to 27 loans/month

25:22 – VIP vs. A vs. B vs. C referral partners

27:24 – Scaling via one-to-many events and CE classes

29:58 – PJ’s four strategic pillars of business growth

31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit

37:21 – PJ’s 10-step mortgage workflow and team huddles

40:44 – Instagram strategy and real deals from DMs

Connect With PJ On Instagram

Want to Host Realtor Classes That Fill Seats & Build Your Business—Without Doing It All Yourself?

If you’re a mortgage professional looking to attract more Realtor partners, grow your pipeline, and establish yourself as a trusted expert, myAgent Classes is your shortcut to success.

Done-for-You Realtor Classes – No more guessing what to teach!

Coaching & Community – Learn directly from Geoff Zimpfer & industry pros

Marketing & Growth Strategies – Get more butts in seats & convert more deals

Stop struggling to figure it out alone—let’s make your classes work for YOU!

Schedule a Call with Geoff  to see if myAgent Classes is the right fit for you.

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.