Episode 385
From Likes to Loans: How to Convert Social Posts Into Clients
In this special AMA edition of Mortgage Marketing Radio, we tackle a question from a 20-year industry veteran who’s struggling to turn social media activity into actual clients. Posting is easy, but how do you convert those likes and comments into leads, and then into closed loans?
You’ll learn how to:
- Choose the right social platform to prioritize for conversions.
- Move beyond posting for vanity metrics and start generating real conversations.
- Create a simple, repeatable follow-up flow once a lead reaches out.
- Turn casual engagement into booked calls and, ultimately, funded loans.
Whether you’re just getting started with social or you’ve been posting for years without much traction, this episode will give you the clarity and confidence to start converting.
Have a question you’d like Geoff to answer on the podcast?
Leave a quick voicemail at www.askgeoffanything.com, and you could be featured in the next AMA episode!
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