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Ep# 36: How LeadPops Helps Get You Consumer Direct Mortgage Leads

Our special guest for Mortgage Marketing Radio this week is CEO @ leadPops | Business Coach | Author Mortgage, Real Estate, & Insurance Marketing Expert Andrew Pawlak. LeadPops develops lead generation technology and marketing solutions for mortgage brokers, loan officers, Realtors, and insurance agents that are sick and tired of spending money on marketing that doesn’t work like it should. While most other companies build websites and landing pages that serve as “online brochures” with little or no thought as to how to convert your traffic into leads, leadPops focuses on creating digital experiences and lead conversion tools that entice potential customers to take action. Getting a bunch traffic without converting leads is like running the A/C and leaving all your windows down, but a LOT more costly. As the only Conversion as a Service (CaaS) platform serving the mortgage, real estate, and insurance industries, LeadPops helps clients increase sales by converting their anonymous web visitors and into tangible, qualified leads. With leadPops, you get the information you need to build relationships and make more sales. So what does all this mean for you? Well, if you’re doing ANY of the following: Online Marketing, email marketing, social media, affiliate websites, blogging, content marketing, display advertising, organic SEO, local SEO, pay per click, retargeting, video, webinars, etc. Offline Marketing, direct mail, flyers, events, magazines, newspapers, radio, seminars, signage, television, etc. Referral Marketing, networking groups, affinity, BNI, meet-ups, REALTOR® co-marketing, builder co-marketing, credit repair co-marketing, insurance co-marketing, financial advisor co-marketing, CPA co-marketing, attorney co-marketing, etc. …and you haven’t optimized to convert leads, you’re missing out on clients and opportunities daily. In this interview, you’ll learn: What is LeadPops How to get traffic to your website as a loan officer Best practices and fresh ideas in terms of starting with social media Community page vs personal page vs business page Website optimization for leads generation Links we mentioned: https://leadpops.com https://www.linkedin.com/in/andrewpawlak/ https://www.semrush.com/ https://www.zillow.com/ Thanks for listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment below letting us know what you thought. Want more truth in Mortgage Marketing? Join our Private Facebook Community: www.MMIPrivateGroup.com

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

About the Podcast

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Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.