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Episode 116

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Published on:

16th Apr 2019

Ep #116: How to Be "The Digital Mayor" and Sell a Home Every Week

Having put in 17 years as a real estate agent in the Silicon Valley (one of the fastest markets in the world), Alex Wang has been around the block a time or two when it comes to understanding the world of real estate — and his experience shows in his numbers. In 2018 alone, Alex made 56 transactions for a whopping $80 million in sales, a jaw-dropping half of which was generated online. Wow. Just wow. As the Real Estate Evangelist, Alex has a deep passion for the real estate profession, and he’s a firm believer in the value of being “The Digital Mayor.” Alex works towards this goal in his Palo Alto market by producing authentic content that he uses across a variety of online platforms, going so far as to hire a videographer to follow him for a year to chronicle the daily life of a real estate agent. Emphasizing the need to be real and individualize yourself online, Alex believes that a well-developed personal brand and regular community interaction on social media will go far in helping you stay top-of-mind with clients. In today’s episode, Alex discusses the multiple marketing methods available for real estate agents and shares why he thinks an online presence is key — from social media and a personal website to Yelp and Google My Business. He also candidly outlines how a focus on building relationships can help you beat out the big names of the real estate industry in your local area.  IN THIS EPISODE YOU’LL LEARN: How to be authentic in the online content that you produce Why it’s important to take your real estate farming game to the online arena How to choose the best way to market your real estate brand What social proof is and why’s it’s important to your success in the real estate world Why your website needs to reflect your personal brand How to build credibility and social proof on Google My Business How to get customers and clients to leave you reviews Why building an online presence is about more than just lead conversion How to differentiate your real estate presence from big-name competitors in your local market LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new  which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group 

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.