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Episode 115

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Published on:

10th Apr 2019

Ep #115: How To Grow Your Influence and Get Leads on LinkedIn

This week, Mortgage Marketing Radio features an interview with Judi Fox. Judi has, over the course of 2018, amassed over 3 million views on LinkedIn and is one of the pioneering video content strategists that specializes on the platform. Judi has twenty years’ experience working with fortune 500 companies, runs her own podcast and is also a coach and a speaker. The explosion in popularity that LinkedIn has seen over the last couple of years is thanks to a few main factors. Judi and Geoff discuss some of these recent changes, such as being bought by Microsoft and adding native video functionality. Judi also shares her thoughts on the importance of likes versus comments across different platforms and why you should always spend time in the comments sections of yours and other people’s content. Geoff and Judi reiterate several times in this episode that volume is less important than creating meaningful connections. Geoff and Judi cover a wide variety of topics related to LinkedIn and marketing yourself digitally. Such as what metrics you should prioritize to gauge your efficacy, why you should spend time in the comments section and what are some important things to consider when producing video on the platform. As a specialist who focuses on LinkedIn, Judi is a great resource to learn from about best practices on the platform. In the Professional world, LinkedIn is the primary digital networking tool across most industries and sectors, so making use of it is vital in todays paradigm. Judi explains some ways to get your feet wet if you are new to the platform, and also some methods that veterans of the platform utilize. Finally, Geoff and Judi talk a bit about voice memos and automated messaging, and we come back to the recurring theme of quality versus quantity, which one should you prioritize, and when. LINKS FROM TODAY’S EPISODE Ready to grow your business in the new year? Check out the new  which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group 

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.