Episode 329

Published on:

16th May 2024

The NAR Settlement: Winning Strategies for a New Reality

Our guest today is Brian Boero, co-founder of 1000WATT. We're discussing the importance of branding and differentiation in the real estate and mortgage industry in a way that connects with your target audience.

Boero shares his opinion around the NAR settlement, particularly for agents who struggle to adapt to the changes. He advises mortgage professionals to support and cultivate relationships with the most capable agents in their market.


00:00 Introduction and Background

01:04 The Importance of Branding and Differentiation

08:59 The Impact of the NAR Settlement

12:43 Supporting and Cultivating Relationships with Agents

28:34 Opportunities for Mortgage Professionals

34:10 The Wake-Up Call Branding and Marketing Summit

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
Truth in Mortgage Marketing

About your host

Profile picture for Geoff Zimpfer

Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.