Episode 382

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Published on:

16th Jul 2025

The 1-Message-a-Day System That Fills Your Pipeline

Here’s How the Top 1% Get Agent Referrals On Demand

Join Geoff Zimpfer for a high-impact training where you’ll discover the exact system the top 1% are using to attract agent referrals on demand… without begging for coffee meetings or being treated like a vendor.

Seats are limited. Register for the Training Here

Episode Summary:

In this episode, Geoff Zimpfer sits down with social media strategist Michelle Berman Mikel to reveal the simple daily action that will transform your pipeline: sending just one outbound message every day

What you’ll learn in this episode:

  • Why “more followers” and “higher engagement” aren’t the right goals – and the single question you should be asking instead
  • How to identify your personal “levers” so every message resonates with prospects
  • The breadcrumbing approach that turns one-to-many outreach into real conversations (without endless scrolling)
  • A real-world success story of how one message a day rescued a mortgage business from its worst month—and set it up for record growth six months later

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.