Episode 359

full
Published on:

28th Jan 2025

Realtors vs. Financial Advisors

In this conversation, Geoff Zimpfer and Todd Ballenger discuss the importance of business planning as they enter the new year, focusing on financial literacy and the role of Certified Liability Advisors (CLA) in the mortgage industry. 

They explore the current transaction recession, compare the roles of realtors and financial advisors, and emphasize the need for loan officers to create their own markets and build relationships with financial advisors to thrive in a challenging environment. 

Takeaways:

  • Understanding the balance sheet is key to financial literacy.
  • Homeownership significantly impacts long-term wealth accumulation.
  • Loan officers must adapt to the current transaction recession.
  • Realtors and financial advisors play different but complementary roles.
  • Creating new referral models can enhance business opportunities.
  • Building relationships with financial advisors is essential for loan officers.

Timestamps:

00:00 Introduction to the New Year and Business Planning

07:57 Understanding the Role of a Certified Liability Advisor (CLA)

16:11 Navigating the Transaction Recession: Realtors vs. Financial Advisors

24:04 Building Relationships with Financial Advisors

24:25 Building Relationships with Financial Advisors

28:58 Expanding Your Network: The Power of Referrals

30:51 Creating Value Through Conversations

34:15 Non-Correlated Referral Sources

38:59 Joining the Community for Continuous Learning

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.