Episode 339

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Published on:

8th Aug 2024

Forward Event Recap: Personal Branding

Today's episode is me with my first recap of the Forward Event. I've attended the event for three years in a row and this year's event was the best yet.

The Forward Event is hosted by my friends Neel Dhingra and Trevor York.

The first speaker for day one was Rory Vaden with Brand Builders Group. Rory emphasizes that a personal brand is the digitization of your reputation and it is crucial for building trust, especially in industries like mortgage and real estate.

In this episode, I share my key takeaways from Rory's talk. This is a good one you'll want to take notes for reference later.

Key takeaways:

  • Personal branding is the digitization of your reputation and is crucial for building trust in today's market.
  • Focus on one to three social media platforms where you already engage and stop trying to be everywhere.
  • Identify the problem you solve and become an ambassador for it.
  • Collect testimonials and reviews to build trust and credibility.

I'll be doing a recap of key takeaways from the Forward Event speakers each week as a bonus podcast episode.

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.