Episode 85

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Published on:

23rd Aug 2018

Ep #85: Getting Buyers to Commit and Reduce Rate Shopping

My very special guest is  Vice President of Cornerstone Home Lending out of Santa Barbara California. Lots of respect for Kelly and what she's built over the last 22 years as a mortgage professional. In the past four years alone, Kelly has closed over $400 million dollars in loans. Let me say that again. In the past four years alone, Kelly has closed over $400 million dollars in loans, ranking her in the Scotsman Guide top 125 Originators is in the nation. I think what's cool is the take away from Kelly is that is that she is true to herself. She wants to be authentic. She's built her business around the things that keep her true to herself and that she truly enjoys doing. On this episode we're going to unpack a couple of really cool things. Number one Kelly has built a team and as you may notice that's kind of a growing trend in the mortgage space much like it has been in the real estate space for some time. We're going to talk a little bit about how she leverages her team to optimize her business and deliver the world class borrower experience. One thing that stands out for me is her Approved Buyer Advantage how she makes sure that clients are motivated, engaged and committed. Love the conversation we have with  A fabulous person and an incredible top producer so let's just get into the episode.  If you're enjoying the podcast, please tell a friend or colleague and leave us a review on iTunes or wherever you're listening.

Mentioned in this episode:

MortgageMarketing.pro

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.