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6th Jun 2017

Ep# 45: How Agent Liz Johnson Built a Tribe of 176 Referral Partners

Ep # 415: How Top Agent Liz Johnson Built a Referral Network of 176 People Helping Her Sell Over 100 Homes a Year We're mixing it up a little bit and taking a pause from our discussion of The ONE Thing book. Today we’ve got a dynamo of a woman for this episode. My guest this week is Liz Johnson of Keller Williams. She’s a cop’s wife and an ex-cop herself, a mother, combat veteran, entrepreneur, and so much more. Liz is a highly successful real estate agent from Washington State, but she hates cold-calling, so she came up with a unique approach to networking and engaging with her sphere of influence. Liz and I dig into her unique referral program consisting of 176 MVP's or "Most Valuable Partners" and her suggestions on how you can do the same. If you want to learn more on how to leverage your sphere of influence, improve your referral rate, and more, check out Liz’s book: Perk Your Sphere: Reward Those Who Reward You on Amazon. In this interview, you’ll learn: Liz’ Background and Her Book The Beginnings of Her "No-Cold-Call" System Marketing, Team Structuring, and Branding Qualifying for Program Membership Maximizing Facebook and Newsletters for Marketing Lessons Learned and Roadblocks …and more! Thanks for Listening! Thanks for joining us on this week’s episode of Mortgage Marketing Radio. If you enjoyed it, please share with your colleagues & friends and leave a comment or rating below letting us know what you thought.

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.