Ep 155: How this Loan Officer Gets a 5X Return on Google Pay-per-Click Leads

Today we have 2 guests - Michael McCallister & his client Brent VanderGriend. Facebook gets a lot of love for lead gen, but does that mean we’re underestimating the power of Google’s Pay-per-Click Leads? We weigh in the pros & cons of each, and hear how Brent leverages the leads that Michael’s service provides. It’s really interesting to hear & learn from both perspectives, so I hope you enjoy this episode! Episode Resources: Text Brent: 605-400-9541 Email Michael: Call Michael: 208-278-2630 (Mention MMR for a special treat!)

Mentioned in this episode:

MortgageMarketing.pro

Get more agent referrals, with https://MortgageMarketing.pro

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About the Podcast

Mortgage Marketing Radio

Podcast by Mortgage Marketing Institute

The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.