Episode 119

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Published on:

8th May 2019

Ep# 119 How to Capitalize on The Growing Renovation Loan Trend

This week on the show, we interview Jeff Onofrio and Scott Nicholson. Two experienced mortgage professionals who have expertise in the renovation sector. Jeff is a seasoned and licensed mortgage professional who has been in the business since 1998. He has been running a team of successful loan officers since 2007. Scott is a mortgage professional located in Yorba Linda, California who specializes in renovation loan programs and jumbo financing options. Geoff and our guests start the interview by going over why renovation is a great area to specialize in and Jeff talks briefly about how the renovation sector is affected less by rate fluctuations and market forces than other areas. Scott discusses why people often place too much importance on the condition of a house when considering renovation. The guys then talk about why renovation is such a great tool for first time home buyers, with some examples from Jeff and Scott that demonstrate the opportunities that renovation can afford you. Setting the table for the renovation pitch is a tricky task, Jeff and Scott discuss how best to broach the subject with agent referrals, educate them on the topic and when to not oversell the option. This leads on to a discussion on the importance of communication with agents and eventually difference in opinion on coaching versus learning on the job, which itself is useful. A few of the other subjects we cover in this episode are, how the markets are changing due to technology, how an aging housing infrastructure can affect those markets, the three main types of renovation financial product and why you need to pay attention to legislation changes in your market. Finally, our guests talk briefly about their own ventures and give some predictions for The Masters before signing off.   What you will learn in this episode: Why renovation is more resilient to market conditions than other areas of real estate. Why renovation is a great tool for new home buyers. How to ‘set the table’ for a renovation loan pitch and how to broach the subject with agent referrals. The pros and cons of coaching versus learning on the job. What are the three types of renovation loans and how they differ.   Links from Todays Episode:   Jeff’s # - 609 217 0409 Scott’s # - 562-225-0769   Ready to grow your business in the new year? Check out the new  which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group  Finally, you can  or  to get all new episodes when they are released.  (for iPhone)

Mentioned in this episode:

MortgageMarketing.pro

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About the Podcast

Mortgage Marketing Radio
Podcast by Mortgage Marketing Institute
The #1 podcast for Mortgage Loan Originators looking to grow their business, save time, and make more money. Host Geoff Zimpfer interviews top-producing Mortgage Originators, social media influencers, and industry executives to bring you real-world advice, proven strategies, and insider insights. Tune in for expert tips on lead generation, building agent partnerships, mastering social media, and leveraging the latest marketing tools to dominate your market.

About your host

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Geoff Zimpfer

Geoff Zimpfer is a former national sales trainer with Tony Robbins and has been in the real estate industry since 2003. As a mortgage originator he consistently ranked among the top 5% in production nationwide. After ten years in production Geoff accepted a position as a National Sales Trainer with a top ten direct lender. He’s the host of the highly rated podcast Mortgage Marketing Radio, celebrating its fifth year and surpassing 500,000 downloads. He’s the author of two books; Instant Referrals for Mortgage Professionals and his most recent book is Disrupt or Die: How to Survive and Thrive the Digital Real Estate Shift.